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by Harvard Business Review : HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis)

ISBN : #1633694593 | Date : 2013-04-02

Description :

PDF-d5647 | Join forces with others inside and outside your organization to solve your toughest problems.If you read nothing else on collaborating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organization… HBR’s 10 Must Reads on Collaboration (with featured article “Social Intelligence and the Biology of Leadership,” by Daniel Goleman and Richard Boyatzis)


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: Sales Management Review – Jahrgang 2014: Zeitschrift für Vertriebsmanagement (German Edition)

ISBN : #3658148381 | Date : 2016-08-20

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PDF-dbdec | Die Zeitschrift Sales Management Review (SMR) präsentiert den State-of-the-Art des Vertriebsmanagements. Der Jahrgangsband 2014 bündelt alle sieben Ausgaben der SMR in einem Werk. Top-Entscheider und renommierte Fachautoren berichten über die wichtigsten Schwerpunktthemen für Vertriebsentscheider – unabhängig und wissenschaftlich fundiert aufbereitet. … Sales Management Review – Jahrgang 2014: Zeitschrift für Vertriebsmanagement (German Edition)


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by Roger Dooley : Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

ISBN : #1118113365 | Date : 2011-11-22

Description :

PDF-7348e | Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to mea… Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing


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Mit Feel Management Erfolgreicher Vertrieb PDF F054a884c

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by Ruth Marquardt : Mit Feel Management erfolgreicher im Vertrieb: So schöpfen Sie Ihre Potenziale aus (German Edition)

ISBN : #3658018992 | Date : 2013-11-29

Description :

PDF-18df0 | Vertrauen weckt Vertrauen – das gilt auch für das komplexe Gefüge zwischen Verkäufer und Kunde. Alte Verkaufstricks und Kniffe sind heutzutage leicht durchschaubar und können beim Kunden zu Verstimmungen führen. Ein offenes Miteinander und bewusste Kommunikation können die Arbeit auf allen Seiten beflügeln. Basis einer langfristigen und vertrauensvollen Kooperation muss es daher sein, im … Mit Feel Management erfolgreicher im Vertrieb: So schöpfen Sie Ihre Potenziale aus (German Edition)


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Audience Marketing Subscribers Fans Followers Ebook PDF A84cee013

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by Jeffrey K. Rohrs : Audience: Marketing in the Age of Subscribers, Fans and Followers

ISBN : # | Date : 2013-11-05

Description :

PDF-5acc5 | Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.  With AUDIENCE, Jeff Rohrs seeks to change this dynami… Audience: Marketing in the Age of Subscribers, Fans and Followers


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Customers Work Perspectives Interactive Service PDF F054a884c

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: Customers at Work: New Perspectives on Interactive Service Work

ISBN : #1137293241 | Date : 2013-07-25

Description :

PDF-1e405 | Explores the ongoing transformation of service relationships, focusing on the incorporation of the customer’s active contribution to virtually all aspects and stages of the production process. This volume illuminates social relations and interaction between customers and service providers as well as between the users of web-based services…. Customers at Work: New Perspectives on Interactive Service Work


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Marketing Strategy 3e HARTLINE PDF 65d773ca7

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by HARTLINE : *Marketing Strategy 3e

ISBN : #0324233817 | Date : 2004-04-06

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PDF-7a125 | … *Marketing Strategy 3e


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Servicefunktionen Gro9Fhandels Erfolgsfaktoren Weiterentwicklung International PDF Ead85c8ec

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by Sara Samadi : Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der … and International Marketing) (German Edition)

ISBN : #3834914193 | Date : 2009-01-15

Description :

PDF-0904a | Sara Samadi entwickelt auf Basis des ressourcenbasierten Ansatzes sowie einer Weiterentwicklung der Theorie der Handelsfunktionen ein umfassendes Modell, welches die Wettbewerbsvorteile auf der „supply and demand side“ als zwischen den Großhandelsfunktionen und dem Unternehmenserfolg stehende Konstrukte begreift. … Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der … and International Marketing) (German Edition)


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Consumer Behavior Managerial Decision Making PDF 8df330674

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by Frank R Kardes : Consumer Behavior and Managerial Decision Making (2nd Edition)

ISBN : #0130916021 | Date : 2001-07-09

Description :

PDF-36ac9 | This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategica… Consumer Behavior and Managerial Decision Making (2nd Edition)


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by Thomas L. Harris : The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)

ISBN : #0471618853 | Date : 1991-02-07

Description :

PDF-0b689 | The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer’s mind and heart and build strong consumer awareness and preference. However, in today’s “overcommunicated” society, mass and even target advertising lose some of their cost-effectiveness. That’s where “marketing public relations” (MPR) comes in, making the most of the… The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)


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